THIS BLOG IS A FREE RESOURCE DEDICATED TO HELPING OTHER ARTISTS SELL, MARKET, PROMOTE & CREATE THEIR ART from The Normal Challenged Artist (aka PopArtDiva!)

Tuesday, June 24, 2008

YES, FINALLY, CREATIVITY HAS A VALUE!

I watched "The Big Idea with Donny Deutsch" last night, the episode was "Unlock Your Creative Genius". This is what Deutsch said at the very top of the show:

"The number one currency in the world today is creativity. It drives money, markets, products, service - everything, but if you ask most folks they'll say they aren't creative and never will be."

Now, read the first part of that quote again - "THE NUMBER ONE CURRENCY IN THE WORLD TODAY IS CREATIVITY".

I'm sure you have all heard things like "that's a silly question", "You can't do it that way", "WE don't do it that way", "are you crazy?", "you can't make a living as an artist", "stop day dreaming", "get a real job", or something of that ilk.

Guest Marc Ecko (CEO of Ecko Unlimited) calls the people who make these kinds of statements "gatekeepers" and I love that. He mentions "editorial thought leaders" (the "gurus" of art, fashion, education, et. al. aka gatekeepers) as those who validate who we are even though they aren't the consumer we are trying to reach - in other words, they really don't set the rules for what succeeds, sells or becomes a hot commodity - or what is art.

Another guest on the show, Dr. Robert Epstein says that everyone is born with the potential to be creative, however it's "shut down" by those in authority (the thought leaders/gatekeepers.) He says creative types are "misfits" - the people who have something in them that can ignore what the teacher (gatekeeper) says and think "I don't care what you say" and then act on their own beliefs. (He shows a video, the "Pigeon Banana Experiment" as proof of creative potential.)

You, my fellow artists, are among the few who defied the institutions that attempted to drive this out of us. You were born with something that made you question when you were told and pushed you to think outside the box. You have the creativity that is now being recognized and valued by the "movers and shakers" of the world.

So, get up off your duff and get out there and get creative with more than your art! Get creative with the way you market your art, promote your art and yourself. Use your talent for thinking outside the box to create your market or to create something the market wants!

Because, finally, your creativity is being recognized as a commodity and not a quirk. Aren't you glad you're normal challenged now?

CHECK OUT THE "UNLOCK YOUR CREATIVE GENIUS" PAGE at The Big Idea

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4 comments:

Kathie Thomas said...

Makes me wonder why one of my daughters won't use her creativity - did a teacher or two knock her down during her school years? Her father and I are always trying to get her enthused, motivated, and to have self-belief. She has a lot of talent but just doesn't use it.

Pop Art Diva! said...

Kathie - it is very hard to sustain belief in creativity in a world that does not value it.

If these people I spoke of in the post are right then maybe that is changing.

But it still takes a lot of determination and courage to forge ahead in a creative career and for me my driving force was my passion and my love for my art. If the passion is not there no amount of determination can be generated.

The question to ask her is this: do you love it? Because you will sacrifice a lot for things you love. And you will take more chances!

d.edlen said...

This is one take on it. I like it. I wish I knew how to reach others who'd feel the same. My challenge continues to be how to promote my art in a way to get others excited about what it can mean to them.

I'd love to know your thoughts!

Peace.

Pop Art Diva! said...

d- thanks for your comment here as well as my other posts!

I have a couple of audio teleseminars on the right side tab of this blog that might help you to promote your art.

Art is like anything else that people buy - they buy for specific reasons and generally those reasons fall under a few catagories:

Will it make me money (rich)?
Will it make me happy?
Will it make me laugh (entertainment value)

Always try to think of what your art will do FOR your intended buyer.