YES, FINALLY, CREATIVITY HAS A VALUE!

I watched "The Big Idea with Donny Deutsch" last night, the episode was "Unlock Your Creative Genius". This is what Deutsch said at the very top of the show:

"The number one currency in the world today is creativity. It drives money, markets, products, service - everything, but if you ask most folks they'll say they aren't creative and never will be."

Now, read the first part of that quote again - "THE NUMBER ONE CURRENCY IN THE WORLD TODAY IS CREATIVITY".

I'm sure you have all heard things like "that's a silly question", "You can't do it that way", "WE don't do it that way", "are you crazy?", "you can't make a living as an artist", "stop day dreaming", "get a real job", or something of that ilk.

Guest Marc Ecko (CEO of Ecko Unlimited) calls the people who make these kinds of statements "gatekeepers" and I love that. He mentions "editorial thought leaders" (the "gurus" of art, fashion, education, et. al. aka gatekeepers) as those who validate who we are even though they aren't the consumer we are trying to reach - in other words, they really don't set the rules for what succeeds, sells or becomes a hot commodity - or what is art.

Another guest on the show, Dr. Robert Epstein says that everyone is born with the potential to be creative, however it's "shut down" by those in authority (the thought leaders/gatekeepers.) He says creative types are "misfits" - the people who have something in them that can ignore what the teacher (gatekeeper) says and think "I don't care what you say" and then act on their own beliefs. (He shows a video, the "Pigeon Banana Experiment" as proof of creative potential.)

You, my fellow artists, are among the few who defied the institutions that attempted to drive this out of us. You were born with something that made you question when you were told and pushed you to think outside the box. You have the creativity that is now being recognized and valued by the "movers and shakers" of the world.

So, get up off your duff and get out there and get creative with more than your art! Get creative with the way you market your art, promote your art and yourself. Use your talent for thinking outside the box to create your market or to create something the market wants!

Because, finally, your creativity is being recognized as a commodity and not a quirk. Aren't you glad you're normal challenged now?

CHECK OUT THE "UNLOCK YOUR CREATIVE GENIUS" PAGE at The Big Idea

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