THIS BLOG IS A FREE RESOURCE DEDICATED TO HELPING OTHER ARTISTS SELL, MARKET, PROMOTE & CREATE THEIR ART from The Normal Challenged Artist (aka PopArtDiva!)

Tuesday, December 8, 2009

THE CHANGING FACE OF ADVERTISING - WHY YOU SHOULD USE SOCIAL MARKETING

I've spent way too much time lately trying to convince my clients that they need to rethink their marketing and advertising strategy. The business model of the advertising is changing and it's changing fast thanks to social media like Twitter.

No longer can you just splat a few ads on the tube or in print and watch the cash roll in - your target audience is older, wiser and pretty savvy to the prehistoric tactics of yesteryear's Mad Men. Your buyers are talking amongst themselves about you and your products in under 140 characters. Your customer can now be your best friend or your worst enemy and they can become that in one viral tweet. You can make that work for you or you can let it bite you in the behind.

If you want to sell a product, if you want to promote your brand you also need to be aware that there's a big Purple Cow in the room now and it's the belle of the ball. What's a Purple Cow? Read the book, it will change how you think about marketing and promotion.

It's important that you update your approach to how you establish and maintain your brand. It's important that you get involved with and use social media in today's business climate. I can say that again and again but I can't emphasis it any better or with more authority than this video of Hank Wasiak: From Mad Man to Twitteraholic:



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What Kind of an Artist Will You Be? Define Your Product First.
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The Most Important Sales Techniques for Selling and Marketing Your Art

2 comments:

Hank said...

Great post and thanks for including aa video of my talk at the 140characters conference. The points you make are right on target and many of us in the marketing communications business share you pov and frustrations. Oddly enough, some of our fellow ad agency folks just pay lip service to the changes that have happened and will continue to evolve. It's way beyond media and creative execution...it's fundamental systemic change. The 5 P's of marketing are here to stay. PEOPLE strategy has to takes its place along side,Product, Price,Place and Promotion. Keep up the great work and thanks again

Hank Wasiak

Pop Art Diva said...

Hank - thank you for a video that gets the point across!

I think the media/marketing evolution will happen if only by attrition - as the old guard dies off or retires so will their way of thinking.

I'm learning how to use social media myself - but I think the biggest clue might be right in the name "social". . . .

Thanks so much for stopping by, I'm honored you even found my little blog!