THIS BLOG IS A FREE RESOURCE DEDICATED TO HELPING OTHER ARTISTS SELL, MARKET, PROMOTE & CREATE THEIR ART from The Normal Challenged Artist (aka PopArtDiva!)

Friday, December 18, 2009

CREATE A FONT OF YOUR OWN HANDWRITING FOR FREE!

I discovered this great site where you can create a font of your own handwriting for FREE. I did it and now have my own handwriting style in a font on my computer:


I call is "I Failed Handwriting" for a joke because I actually did fail handwriting in grade school. It was the "cursive" version of handwriting and I failed because I refused to draw some of the letters the way we were supposed to - in particular the "T" because it was so ugly. If it hadn't been the first letter of my first name maybe I wouldn't have been so stubborn, lol.

I am going to do some more fonts here for my own graphics uses too - I'm already playing around using different mediums like pencils and crayons. I think this is the coolest thing since sliced bread for artists and graphic designers and wanted to share it with you!

If you want to create a font of your handwriting go to:
FONTCAPTURE.COM

Merry Christmas and don't say I never gave ya nothin', lol!

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LEARN HOW TO DO ART AND CRAFT SHOWS FOR PROFIT AND FUN STEP BY STEP
Click the links below to download my articles for a nominal fee of only $2.50 each:

What Kind of an Artist Will You Be? Define Your Product First.
Creating Your Booth - Making a Portable Gallery That Works
Preparing To Do An Art Show - Getting your art, your booth and yourself together
The Most Important Sales Techniques for Selling and Marketing Your Art

Tuesday, December 8, 2009

THE CHANGING FACE OF ADVERTISING - WHY YOU SHOULD USE SOCIAL MARKETING

I've spent way too much time lately trying to convince my clients that they need to rethink their marketing and advertising strategy. The business model of the advertising is changing and it's changing fast thanks to social media like Twitter.

No longer can you just splat a few ads on the tube or in print and watch the cash roll in - your target audience is older, wiser and pretty savvy to the prehistoric tactics of yesteryear's Mad Men. Your buyers are talking amongst themselves about you and your products in under 140 characters. Your customer can now be your best friend or your worst enemy and they can become that in one viral tweet. You can make that work for you or you can let it bite you in the behind.

If you want to sell a product, if you want to promote your brand you also need to be aware that there's a big Purple Cow in the room now and it's the belle of the ball. What's a Purple Cow? Read the book, it will change how you think about marketing and promotion.

It's important that you update your approach to how you establish and maintain your brand. It's important that you get involved with and use social media in today's business climate. I can say that again and again but I can't emphasis it any better or with more authority than this video of Hank Wasiak: From Mad Man to Twitteraholic:



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LEARN HOW TO DO ART AND CRAFT SHOWS FOR PROFIT AND FUN STEP BY STEP
Click the links below to download my articles for a nominal fee of only $2.50 each:

What Kind of an Artist Will You Be? Define Your Product First.
Creating Your Booth - Making a Portable Gallery That Works
Preparing To Do An Art Show - Getting your art, your booth and yourself together
The Most Important Sales Techniques for Selling and Marketing Your Art

Wednesday, December 2, 2009

NORMAN ROCKWELL - A peek into a great illustrator's techniques


Scout at Ships Wheel is in the Public Domain, as work was first published in 1913 in the U.S. Photo courtesy of Wikipedia Commons.


Thanks to @CheapJoesArt on Twitter I found this great article on one of the artists who inspired me to become an artist myself - Norman Rockwell.

It is a wonderful article that gives artist and non-artist alike a peek into the process of creating an illustration for publication. It shows how Mr. Rockwell created his amazing photo realistic illustrations from photographs that he created and staged as his inspiration and starting point for a rendering. He often used friends and neighbors as his models, "setting the stage" for his visual story using real people, real life and a wonderfully quirky sense of humor.

Much has been said of the fact that Rockwell used photographs to create his illustrations, tracing them onto his canvas for his sketch. I would like to point out that tracing photographs, using projectors and otherwise using shortcuts when creating a rendering is a legitimate method of getting an initial "sketch" down for a starting point. In photo realism this is just a smart way to start and it's a serious time saver for the professional illustrator on a deadline.

Photo realism is just that - a painting so meticulous that it sometimes cannot be distinguished from an actual photograph. Whether or not you like this style of painting, it is an extremely time consuming and technically difficult style. It requires an artist of great skill and ability and Norman Rockwell was an artist of that caliber. His creativity is highly evident in the tableaus he staged and in the humor and changes to facial expressions he instilled in the final illustrations.

Once upon a time the art world considered artists who painted illustrations on demand for magazines or publications not "real" artists - they were called "commercial" artists to distinguish them from "real" or "fine" artists. What a crock. Especially if you are enough of an art history buff to realize that some of the greatest "fine artists" and masters were "commercial" artists!

Exactly what would you call painting the churches, sculpting busts and bronzes of the Medici family if not "work for hire"? If it were not for "commercial" commissions of the past - like the Sistine Chapel! - some of the greatest artists of all time might never have been noticed, their work never preserved and maybe most of it not even created!

As a young girl I found out about Norman Rockwell through my father who worked for the Boy Scouts of America. Mr. Rockwell had done several illustrations for this organization over the years and my dad showed me several examples of Mr. Rockwell's work. You might be interested to know that one of these paintings of a scout, Scout at Ship's Wheel (the September 1913 cover of Boys' Life magazine for the Boy Scouts of America) , was Rockwell's first published magazine cover illustration! It seems like Life and The Boy Scouts of America might have been Mr. Rockwell's modern day Medici patrons.

Normal Rockwell was an artistic genius who had his finger on the pulse of the America of his lifetime and put that finger to work to preserve a visual memory of simpler times and even history. That is what I would call a master of art.

My thanks to The Norman Rockwell Family Agency for allowing the photos and the article on this great American artist thus giving us a look at the creative process at work.


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---------------------------
LEARN HOW TO DO ART AND CRAFT SHOWS FOR PROFIT AND FUN STEP BY STEP
Click the links below to download my articles for a nominal fee of only $2.50 each:

What Kind of an Artist Will You Be? Define Your Product First.
Creating Your Booth - Making a Portable Gallery That Works
Preparing To Do An Art Show - Getting your art, your booth and yourself together
The Most Important Sales Techniques for Selling and Marketing Your Art